A professional crisis management organization cannot do without a good information management system. But don’t get me wrong: it’s not the systems that manage the crisis. It’s the people who make the difference: crisis team members, crisis coordinators, team leaders, and staff.
And why is that? People are capable of thinking creatively and working together to solve complex problems. Things only go wrong when people try to do the work that systems are designed to do. You can’t afford to do that when the very survival of your organization is at stake. Don’t fall into that trap, because you’ll miss important information and end up making mistakes.
Systems are actually good at storing, filtering, searching, sharing, and making information accessible. And if you enter plans, protocols, and contact information into systems and ensure that crisis information is stored and made accessible in a central location, then people can focus on what they do best: being creative, thinking through scenarios, and collaborating.