Why a decision-making model?

René de Jong
9/25/25

In the Netherlands, nearly all crisis teams use a variation of the BOB model for crisis decision-making. But why is it so important to use a decision-making model during a crisis? Five reasons:

1. Structure in Chaos

In a crisis, there is uncertainty, time pressure, emotion, and stress. A model provides structure and a clear sequence of steps. It prevents the crisis team from panicking and acting rashly, and ensures that everyone understands: “First, get the full picture; then assess the situation; and finally, make a decision.”

2. It prevents tunnel vision

When under stress, people often want to jump straight into action (“Just do something!”). A model forces you to first take a broad view, consider multiple scenarios, and carefully weigh the risks. This helps you avoid rushing into a solution that actually makes the problem worse.

3. It improves collaboration and communication

A decision-making model provides a clear roadmap for everyone involved. Everyone knows where the crisis team stands in the process. This reduces misunderstandings and confusion. This is especially important when working with multiple crisis teams or partners in the response chain.

4. It supports ex post accountability

The evaluation will help you better justify:

- What information was used to make the decisions.

- How decisions were made and what factors were taken into account.

5. It helps with learning and improvement

Because you always follow a consistent approach:

- You'll be able to evaluate it better.

- You can more quickly identify where errors or gaps occurred in the process.

- Help your organization improve its crisis decision-making.

In this way, a decision-making model not only provides guidance in the heat of the moment, but also makes your organization stronger time and again.

Read more.

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